10 tips and legitimate ways to collect email addresses
Email marketing is one of the best digital marketing strategies ever. For every dollar you spend in email marketing, you will receive a return of $ 38 in return, meaning that we are talking about 3800% of the return on investment from this marketing approach. Of course, the first step in building a marketing strategy is to collect as many email addresses as possible for potential clients, but how?
1. Encourage the user to sign up for the newsletter
People are usually reluctant to provide their personal information such as their names and postal addresses. But if you give them something in return, they will be more willing to share their personal data and sign up for your mailing list. In some surveys, 85% of respondents said that the number one reason for registering for e-mail lists is because they want some benefit, such as discount coupons or special offers.
Try to offer something to site visitors, if you own an online store, you can offer them free shipping for subscribing to the mailing list. For example, if you have a cooking blog, you could offer them access to special recipes, customized diet information, an e-book, and more in exchange for subscribing to an email list.
Another approach that website owners use is to offer free services in exchange for the mailing address. These services may be converting a file into another format, drawing an icon, getting SEO indicators, or any useful service. When building an email marketing strategy always try to think of a useful service to offer to your site visitors in exchange for the email addresses.
2. Harvest email addresses from social networks
Take advantage of your social accounts and ask followers to register on your mailing list. They follow you anyway, which means they are interested in you and the content you provide. So convincing them to register and give you their mailing address will not be difficult. You can also organize contests on social networks, offer prizes or coupons to winners in exchange for participation and postal addresses. If you have a YouTube channel, you can ask them at the end of the videos to visit your site or visit the landing page.
There are many social networks, but the largest of them is Facebook, which is the largest social network with tens of millions of people from all Arab countries. Whatever the nature of your business, Facebook is ideal for attracting new customers and expanding your newsletter. If you want to reach the largest number of Facebook users in a short time, there is nothing better than targeted ads .
Facebook allows ads to target a specific segment based on factors such as: age, gender, geographic region, and others. Create unique content on your site, and place the content link or landing page link in the ad. Depending on the specifics of the target segment, you can target these ads to appear to the most convertible potential customers who subscribe to the mailing list.
3. Avoid words that are used in spam
Avoid words and phrases that appear to be spam. Do not increase the words "free" or "gifts" or "money", and other words used by professionals to send spam or fraudulent messages. The reason for this is that people are accustomed to not trusting this type of message because it may carry viruses or it may be deceptive.
Email is a personal space. It is like a mobile number, and people only like to share it with people they trust. Therefore, it is imperative that your visitor feels that you will not send spam or inundate with dozens of marketing messages per week. Use words that inspire confidence and make it clear to him that you respect his privacy and that he will be able to unsubscribe from the newsletter at any time.
An invitation form to register for the newsletter
4. Use personal language
E-mails are personal. Clients love to be treated with special, personal care that takes into account their privacy and needs. So you should categorize your customers and customize your messages for each segment. This is made easy with A / B tests that allow you to experiment with several types of content in order to determine the most appropriate content for each slide.
5. Request minimum data
Some sites require a lot of data to register for the newsletter. In addition to the name and e-mail address, you request other personal information, such as: mobile number, gender, name of the company you work for, and others. It is true that the more information you get about the subscribers of your newsletter, the higher your chances of personalizing messages for them and converting them into customers. But remember that asking for a lot of personal data will cause a large percentage of people to opt out, and that will hurt your email marketing strategy in the long run.
Confine yourself with the minimum amount of personal information in the newsletter subscription form. Ask users only for their names and postal addresses. If other information is required, be sure to explain to them in brief terms why you want this additional information. In addition to reassuring them that it will be safe and will not be used in other matters except for what is agreed upon.
6. Put the registration form in the newsletter everywhere
Don't assume that website visitors will necessarily enter your site via the homepage. Many of them will directly access certain pages or blog posts. Therefore, the registration form should be placed in the newsletter on all pages of the site. Try to place the registration form in front of visitors in every appropriate place. Place it at the bottom of the page or in the sidebar to make it easy for visitors to register for the list from anywhere on the site.
7. Use popup windows
Have you ever accessed a website and when I was about to exit a window pops up inviting you to take action or register for the newsletter. This trick is used widely by website owners as a last-ditch effort to convince a visitor to take action before checking out. There are millions of websites on the Internet, so if someone accesses your site they may never return to it. So a popup strategy might be your last chance to convince him to subscribe to the mailing list.
Unlike annoying ad pop-ups, windows that pop up when a visitor is about to exit do not negatively affect the overall user experience, because they only pop up at the last moment of the site’s browsing moment. This is why they are not annoying like other advertising pop-ups that appear as soon as the visitor enters the site, and thus may slow down the site or may block the site’s contents - especially - on mobile screens.
8. Be persuasive
When a visitor looks at the registration form in the mailing list, they will make their decision about whether or not to register within seconds. So the form design should be beautiful and elegant. The content of the listing invitation should be compelling, clear and concise. You must explain to your visitor the purpose of registering for the mailing list and the benefits they will reap in less than 5 seconds.
9. Take advantage of webinars
Webinars or webinars are interactive webinars that use special platforms to organize live forums. And in the form of a lecture in which information, lessons, news, meetings, etc. are presented. Webinars can be a powerful pillar of your email marketing strategy. Studies indicate that 79% of B2B customers say they are willing to give their personal information such as e-mail in order to attend a webinar.
Try to organize occasional webinars on topics related to your field of work. This is a great way to get email addresses, as the addresses that you will get will be of high quality, because people who are interested in attending webinars in a particular field have a special interest in that field, so they will be more likely to convert into permanent customers.
10. Use A / B tests
There are many factors that control the success of your email collection strategy, such as the content of the registration invitation, the design of the registration form, its placement, when the popup appears, and more. It may not be clear at all how all of these factors might affect your mailing list registration rate, and your email marketing strategy as a whole. In this case you may want to use A / B tests .
A / B tests are tests designed to measure the effect of changing either positive or negative of one of the factors mentioned above. These tests will give you a clearer picture of the factors affecting your strategy, and help you discover where the flaws are in your plan to improve your overall email marketing strategy.
In order to succeed in email marketing, you should constantly strive to expand your mailing list. If you have a thousand mailing addresses, strive to increase it to two thousand, and if you have 5,000 addresses, aim to deliver it to 10,000. The more email addresses the number of potential customers increases. Finally, do you have another way to collect email addresses? Share with us in the comments!